8 KEY METRICS TO FOLLOW IN GOOGLE ANALYTICS
Google Analytics is a powerful platform that enables users to gain insights into the performance of their websites. Various metrics allow website developers and owners to understand the user experience, and how it impacts numerous factors like conversion and retention of consumers, and ultimately the performance of your marketing campaign.
With the hundreds of metrics available in Google Analytics, it could seem treacherous, especially if the world of website management and analytics is uncharted waters. You do have access to a ton of analytical data from Google Analytics, but seasoned marketers only look at a few particular elements to factor in their performance. Not to worry, we’ve gone through the list to share 8 key metrics that prove to be beneficial to help you make data-driven business decisions. And if you still think you could use some assistance from the experts, our digital doors are always open to serve you.
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