ALL YOU NEED TO KNOW ABOUT INSIGHT-DRIVEN MARKETING
Emotional intelligence is essential for digital marketing. But, as a business, have you considered whether we're in the race to sell emotions over products?
Customers who are interested in your page are influenced by their intuition and gut feelings. This is why, in what we call insight-driven marketing, you must immerse yourself in your customer’s daily lives and analyse content through their eyes.
Looking to strengthen bonds with your customers? Continue reading to learn how insight-driven marketing can help propel your brand to new heights.
UNDERSTANDING YOUR CUSTOMERS
We frequently overlook the importance of our customers and wonder what would happen if they finally understood how marketing works. But what if we told you that sometimes businesses try too hard to market their values and end up doing the exact opposite? The only way to become closer and more valuable to your customers is to get to know them the way you'd like them to get to know you.
Here are a few basic essentials to remember as you begin to get closer to your customers:
What your customers prefer
Which social media channels you will find them on
Whether they resonate with your brand voice
Whether they’re likely to buy your products
DID YOU KNOW THAT CROSS-SELLING AND UPSELLING CAN ADD A LOT OF VALUE FOR YOUR CUSTOMERS
If you're unfamiliar with the terms cross-selling and upselling, the image above will give you an idea. Upselling is simply recommending to your customers that they purchase more products in the same line, thereby strengthening relationships and increasing the value of your brand and customers. Cross-selling, on the other hand, increases customer loyalty and broadens product options.
ANALYZING DATA AND APPLYING MARKETING INSIGHTS
While you may have a plethora of tasks to focus on when it comes to marketing your brand, the most important thing to remember is to organise and analyze your data. Marketing does not end when you satisfy your customers; it begins when you start to analyse their data, which include demographics, gender, age, lifestyle, and professions.
Did you find this blog helpful? Feel free to contact us and get assistance for your brand with insight-driven marketing. We'll see you in the next episode!
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