BRAND BUILDING AND LEAD GENERATION FOR A IMAGE RETOUCHING BUSINESS
- Our strategy will be a two-pronged approach of brand building and lead generation.
- For Brand Building, we will be using social media marketing. Our main platform will be Instagram, with a cross-sharing activity to Facebook, and Pinterest.
- On Social Media, we will take care of creating a content calendar which will cover our projects, news in teh field of image processing, trends and techniques. We will create posts, using the photos provided, add descriptions and optimize hashtags.


- We will also take care of response management on social media.
- On the lead generation front, we will be using a combination of SEO and SEM.
- For SEO, we will be picking 10 keywords, location centric and optimizing the website for the same, by adding regular content and building backlinks.
- For SEM – we will be selecting keywords, creating ad copies, and landing pages for the ads to run (Pay Per Click).
- We will also be optimizing the bid and keywords regularly to enhance the ads.
- The SEO process will take upto eight months, but will last longer; the SEM process will be instant, and wil result in leads. Eg. “Image Retouching Services in Chennai”
- We will be setting up a Data Studio report to ensure that this process is tracked and monitored.
