CookieMan - Performance Overview
& Suggestions
TIME AND RESULT BASED OBJECTIVES
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Over the next six months, we'll focus on keeping the ROAS consistently above 3, ensuring the campaigns remain highly profitable.
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We'll work towards doubling the follower count within a year to expand the brand's online reach and engagement.
Our proposed approach to achieving this is as follows.
GOALS AND SUGGESTIONS
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To enhance ROAS and sustain at 3 or higher:
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Assets: We can regularly refresh high-quality visual and written assets for ads.
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Offers: Appealing offers can be introduced to encourage conversions.
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Conversion Rate Optimization: The website can be optimized for a seamless checkout process and faster loading speeds.
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To reduce Cost Per Follower on Instagram:
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Shift to humanised content showcasing relatable stories and experiences.
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Collaborate with selected influencers or models within a ₹20,000 monthly budget to improve content quality and reach.
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To double the Instagram follower count:
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The boosting budget can be increased to ₹20,000/month for targeted audience outreach.
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Follower acquisition efficiency can be enhanced through better audience segmentation and engagement-driven campaigns (polls and contests).
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To improve follower growth efficiency:
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Different content formats like carousels, model-based reels and more interactive stories can be experimented with.
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These will also be monitored closely and frequently analysed for a more efficient approach.
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OVERALL VISION
Achieving a balance between follower growth and efficiency, ensuring CookieMan's digital presence fosters increased brand loyalty and website sales.
REPORT OUTLINE
ROAS DATA - MAY-OCTOBER
BOOSTING DATA - APRIL-OCTOBER
CAMPAIGN REPORT
MAY - OCTOBER
May 1st - July 31st
In the first 3 months of the shopping campaign, we have achieved an ROAS of 2.29 with a spend of ₹78,823.21.
August 1st - October 31st
In the Second 3 months of the shopping campaign, we have achieved an ROAS of 3.01 with a spend of ₹93,083
