What is digital media marketing?
Digital media marketing is the action of marketing a brand’s product or service online, through a variety of digital platforms. People are everyday consumers of digital media marketing whether they realise it not. Social media apps such as Instagram, WhatsApp, Facebook, LinkedIn, Snapchat, TikTok, etc, have given rise to the opportunities of digital media marketing. Sociall.in is a reputed digital media marketing agency Chennai that offers the best services for any kind of brand.
Advantages of digital media marketing:
Digital media marketing offers a more customised way to market your brand when compared to traditional media marketing. Regardless of your products or services, the strategies applied in digital marketing can work with any kind of industry. It can also give you faster and more effective outcomes since it has opportunities for a more interactive approach.
Some advantages of digital media marketing are as follows.
Measurable outcomes: Digital marketing is preferred over traditional marketing these days because it offers outcomes that you can measure. For example, print media content like hoardings, posters, and flyers cannot give you data such as how many people read it, engaged with it, and approached your brand based on it, but digital media marketing can give you measurable data with the help of a social media expert at hand.
Customisation: Digital media marketing allows you to customise your adverts based on the preferences and interests of your target audience. You can also address your audience at large or in a more personalised way.
Wide audience: Using digital marketing can bring you an audience that stretches across the globe, or even narrowed down to the country, state, city, or local area. This lets you capture your ideal audience unlike traditional media marketing.
Accessibility: Traditional media marketing platforms such as televisions, billboards, and radio ads can mean spending a lot of money to create content to showcase on these platforms. With digital media marketing, content can be advertised in a budgeted manner which works favourably for all brands including small businesses. The kinds of ads you can choose for your brand are scalable and will help you reach a larger number of people for a smaller price.
Conversions: Online advertising means having a customer converted in seconds, with a few taps or clicks. The success rate for conversions using digital media marketing is a lot higher than using traditional media marketing.
Interaction: Maintaining a good relationship with your customers is extremely important for your brand and will even be beneficial as it can give you outcomes like customer loyalty and favourability for your brand.
What Sociall.in can do for you: As the best digital media marketing agency Chennai, Sociall.in offers a wide range of services, our most sought-after work is the following.
Digital Management: We oversee every procedure from start to finish including the development of your content strategy, the content, and measurement of your brand’s marketing campaigns. We work collectively to enhance your brand awareness and achieve your brand goals whether it is to drive traffic, get leads, or acquire new customers. What makes it the best in business is our ability to keep up with the latest technology to optimise your brand’s digital marketing performance. At the end of each digital marketing campaign that we run for your brand, we track the results and collate all the data into reports so that you may have a better understanding of your audience, your campaign effectiveness, and what works or doesn’t work for your brand.
Videography: On today’s social media platforms, videos are everything. Capturing your audience requires creating the right kind of video content and that’s where we come in. We craft top quality video content with our band of scriptwriters, videographers, and editors using professional equipment to give you the best results.
SEO and SEM: To make the most out of your brand's online presence we offer services in search engine optimisation (SEO) and search engine marketing (SEM). We use the best practices in the industry along with our team of tech experts to ensure your online presence is at the top.
Data & Analytics: We do comprehensive analysis based on Google adverts and Facebook adverts so you can track the data of your ads. The reports hold important data of your audiences and measure the success of each ad campaign. Monitoring this data applying the findings to the next ad campaign makes every ad that we do for your brand more successful than the previous one. We bring solutions to the table that will help increase conversions and also increase traffic.
Services offered by Sociall.in Sociall.in, the best digital media marketing agency Chennai, offers services all day, through the year, mainly for four types of extensive marketing. These include:
Email Marketing – Email is still one of the world’s highest converting forms of marketing. It’s great for B2B businesses and even better for B2C businesses.
Social Media Marketing – Social media marketing is drawing attention to your brand through social media sites. These social media sites include Facebook, Twitter, Google+, LinkedIn, Pinterest, YouTube, Instagram and Foursquare.
Digital Media Marketing – We focus on creating kick-ass content, ads and apps. We also help in re-advertising and analytics.
Event Marketing – Marketing for events, movies and other short-term projects. This includes everything from setting up landing pages and integrating social payments to media-buying.
Pricing of the services offered at Sociall.in Our pricing plans are split into two parts:
The first plan is the retainer – this is what you’re paying Sociall.in for all the social media marketing services such as like social media marketing strategy, social media content creation (which involves photography, videography, and creative poster design + copy writing), community management, and report generation + optimisation.
The second part is the advertising charge – Advertising is handled on your behalf. We handle your Facebook, Instagram, YouTube, Twitter, Google, Tiktok, WhatsApp ads and ensure that you’re reaching your target audience with the right messaging, and the complete process is transparent to you. A handling charge is levied towards your advertising budget for this process. This, in a nutshell, is how Sociall.in's pricing works. We believe that this is how a pricing plan for any social media and digital marketing company should work.