DIGITAL MEDIA MARKETING SERVICES FOR A LEADING SUPPLIER OF WELDING ELECTRODES
Our strategy for the brand is divided into three phases. The first phase involves content creation; the second phase involves the set up of website (the website will be exntensible into a future B2B section and B2C e-commerce section) and the third phase involves social media marketing.
In the first phase, we will send our team to Coimbatore to take pictures of the 30 products to form part of our initial contingent. We will take the pictures from the front, back and side as per industry specifications.
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VGP Victory House, அண்ணா சாலை, Mount Road, Anna Salai, Triplicane, Chennai, Tamil Nadu 600002.
Phone: 78248 68277
We will also begin preparation of 250 word descriptions for each of the products; based on the inputs provided.
We will use the content created in the first phase, to organize and build out the website on SquareSpace. The SS monthly charges will be billed at actuals.
The website will take a period of 10 days to go live, based on the ready-availability of the content. It will be an FYI website to start with - with a Home, About Us, Catalogue, gallery, Contact Us section. The website will be fast, mobile friendly and secure; with auto backups. If required, a premium theme can be purchased at actuals.
Once the website is ready to be launched; we will begin creating a content calendar that will dicyaye the kinds of posts that should go up on social media. The primary platforms will be Facebook, Linkedin, Twitter and Google My Business. The content on Facebook can be shared into Instagram. We will be creating posts explaining the various categories of our products; with the content being aimed at dealers, and the end customers.
We will also be running ads (paid to social media platforms) to build brand awareness amongst our dealers; and also attract end customers to walkin. We ewill be setting up Data Studio Reports to track this entire process in realtime.