ENGAGEMENT AND MEME REEL STRATEGIES FOR A CONSUMER ELECTRONICS COMPANY
- The strategy for the electronics retailer involves reel production with a view to boosting engagement on Instagram, Facebook and YouTube.
- We ’d set up a concept calendar based on the references provided dividing our reels into general engagement reels and meme-type reels. This would include the scripts, storyboard, mood board and prop list.
- General engagement reels would include things like camera comparisons, feature overviews and unboxing videos.
- Meme content would include things like funny sketches with actors and sound effects and animations. Concepts would include things like parodies of purchasing journeys online, Versus style smackdowns and movie dub smashes
- Travel, Board and Props (as required) for the video production would be billed at actuals to the brand. Typical timelines would include 1-2 days for shooting the reel and 7 days (maximum) to publish.
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