HOW TO PROMOTE MY BUSINESS ON INSTAGRAM
With more than a billion people using the platform every month, it’ll come as no surprise to learn that Instagram usage is exploding. And these days, people aren’t just using Instagram to connect with people they know and act as Instagram creators.
An increasing number of Instagram users are using the platform to follow, engage, and buy from brands — hence why over 25 million businesses all over the world use the social network (owned by Facebook) as part of their marketing strategy.
The love story between digital marketing and Instagram is one for the ages! Young adults and teens spend at least 45 mins every day on this platform and if you are not using this to promote your business, you are missing out!
ollow these certified tips to better promote your brand in this cut throat arena!
Post at optimal times: If you’re using Instagram to promote your business, as opposed to a creator account, you need to make sure that you’re posting when your audience is online. After all, if you’re posting content in the middle of the night when nobody’s around to see it, you won’t get the results, or the positive Instagram insight, you’re looking for.
Climb on the trend train: If you are looking for a way to get a serious leg up when it comes to brand awareness and engagement, then go with the trends. For example, by creating holiday-themed messages, you can take advantage of these days to engage more and more customers. You can also lead website visitors to your social media. If, for example, you have a podcast platform, make sure to follow podcasting trends to gain more interest and engagement.
Partner with Instagram influencers: Start the process by finding Instagram influencers to partner with — tools like Upfluence show which influencers your audience is following. Then, reach out to the influencer and ask if you can work together.
Monitor important metrics: Regardless of which Instagram promotion tactics you’ve used, it’s crucial to monitor how effective your new Instagram marketing strategy is. A great way to do this is to regularly check in with your Instagram analytics reports. Specifically the types of content and topics that get the:
Most views and impressions.
Highest engagement rate.
Highest response rate.
All of this data can be found in Instagram Insights.
No doubt about it, Instagram is a powerful social media platform for businesses to tap into.
Use these marketing tips to start promoting your business on Instagram. Make sure your profile is well-optimised, schedule content at optimal posting times, and experiment with different content formats like IGTV, Reels, and Stories.
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