IF YOU BUILD IT, THEY WILL (NOT) COME
There's a pretty out-moded marketing strategy doing the rounds that goes something like this, "If you build a great product, or launch a great service, customers will come. You don't really have to invest in marketing. Instread you can invest that money into bettering your product or service". Of course, this strategy doesn't work. The pandemic that is raging across the world for want of vaccinations pretty much proves it.
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GREAT PRODUCTS AND SERVICES
We've long since shifted away from companies "just" building a great product or launching a great services. Pretty much everyone has a pretty great product now. if they didn't, they'd be out of business pretty fast. The highly competitive landscape that we live in today necessitates that the product or service must be great, not merely good, to survive. We also have the advantage of living in a world with almost perfect information flow. You, as a business owner can find out about anything if you spend enough time Googling it. Speaking of Google, although the search giant has nearly 90 percent market share, they spend quite a bit on marketing.
LEARNING ABOUT THE COMPETITION IS EASY
Anyway, it's easy for businesses to learn about the competition. IT's also equally easy to find out what kind of products have gone before your product. Therefore it's not really a tenable excuse for a business to state that they were either unaware of what is out there in the world, or the attempts (and their ensuing successes or failures) that have gone before.
STANDOUT FROM THE COMPETITION WITH A DIFFERENT APPROACH
Build it, and assume that they will not come...unless you market it. We, at Sociall, usually prefer to counter the old "build it and they will come" adage with the newer (:)) adage that goes something like "No one lights a fire and places it behind a bush". We believe our customers have truly built great products and services, and we think it's not right for our clients not to market their products. Indeed, we'd been doing a disservice to the product or service if we didn't take advantage of the extremely low-cost, high efficiency channels of social media and digital marketing that are available to businesses today. We want members of our team to ensure that our clients' stories get told; and work tirelessly towards the same, to the best of their abilities.