INFLUENCER MARKETING AGENCY
“Who or what influences you?” This is a common question we come across as we grow up. Each of us has varied answers to the same. Some will say about a historical leader or an actor while some others would tell about their parents or any close kin. However, if you ask the same question to today’s generation, they would probably name one of their favourite influencers from one of the social media sites such as YouTube, Facebook or Instagram. Some of you may have doubts about who an influencer is or what they do. An influencer is simply a person who can influence a potential customer by promoting or recommending the items on social media. It is a type of social media marketing.
Recently, Influencers have become a huge asset to online marketing and Sociall.in is a well-known influencer marketing agency in Coimbatore which helps in social media marketing.
RJ PRIYANKA – DIGITAL CREATOR
SARANYA RAVICHANDRAN – BLOGGER
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VGP Victory House, அண்ணா சாலை, Mount Road, Anna Salai, Triplicane, Chennai, Tamil Nadu 600002.
WHAT IS INFLUENCER MARKETING?
Influencer marketing is a type of social media marketing featuring endorsements and placement of products from influencers, individuals and organizations that have a supposed degree of expertise or social influence in their field. In simple words, Influencer marketing involves a brand collaborating with an online influencer to market one of its products or services.
It is the most recent form of marketing which makes use of the word of mouth technique. It is one of the most popular marketing strategies prevailing in the market as of now. The reason for its popularity is that customers are influenced and these influencers are one of the major reasons for their purchasing decisions.
BENEFITS OF INFLUENCER MARKETING
Since it is a new technique, not many are familiar with how it works and most importantly why is it necessary. These are some of the major benefits of Influencer marketing that can be taken into consideration to choose whether this will work for your brand or not.
- It helps in building trust and credibility – A lot of people are inspired by influencers and trust their opinions and recommendations. People are way more likely to buy the product as their favourite influencer brought them and this builds the trust and credibility for a brand in the online platform.
- Increase in lead sales – When an influencer recommends your brand or product, it becomes more visible which in turn helps in increasing the sales. When you’re partnered with an influencer whose niche aligns with your products, you can reach an already engaged audience.
- Influencer Marketing isn’t costly – Most of them think that influencers have to be paid a huge deal to do a collaboration with a brand, but in most cases, all you’ve to give is a taste of your product. It is way more economical than any other method of advertising.
- Access to Millennial and Gen Z Customers – Millennials and Gen Z’s are the ones who have been the primary audience of most of the social media platforms. So, having an influencer to market your brand is a very good way of getting across your target audience.
- Content creation – When you pay an influencer who is a professional to manage and make content, you are paying for their graphics software, efficient social media management platforms, creativity, and excellent language proficiency.
We all go a long way to get products used by celebrities. Some of us even try to get our hands on the exact brand used by a particular person we admire. This is exactly what an influencer does. They wholeheartedly let you know the brands they use and this builds trust between the user and the brand. The brand becomes the middle man in connecting the user and the influencer which in turn increases the sales.
SERVICES OFFERD BY US
Sociall.in offers our services around the clock for mainly four types of online marketing. These include:
- Social media marketing – Social Media marketing is drawing attention to your brand through social media sites. These social media sites include Facebook, Twitter, Google+, LinkedIn, Pinterest, YouTube, Instagram and Foursquare.
- Email Marketing – Email is still one of the world’s highest converting forms of marketing. It’s great for B2B businesses and even better for B2C businesses.
- Event Marketing – Marketing for events, movies and other short-term projects. This includes everything from setting up landing pages and integrating social payments to media-buying.
- Digital Media Marketing – We focus on creating kick-ass content, ads and apps. We also help in re-advertising and analytics.
PRICING OF THE SERVICES OFFERED BY US
It’s divided into two: the first bit is the retainer – this is what you’re paying Sociall.in for all the social media marketing services – like social media marketing strategy, social media content creation – Photography, Videography and Creative Poster Design + Copywriting. Community Management, and Report Generation + Optimization; the second part is the advertising charges that we handle on your behalf. We handle your Facebook, Instagram, YouTube, Twitter, Google, Tiktok, WhatsApp ads and ensure that you’re reaching your target audience with the right messaging, and this whole process is transparent to you. For this – we take a handling charge on your advertising budget. This, in a nutshell, is how Sociall.in Pricing works. This is how the pricing of any social media and digital marketing company should work. For all the time spent, you get to drink some good coffee and the doughnuts, which are free.
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WHY CHOOSE US AS YOUR INFLUENCER MARKETING AGENCY
Sociall.in knows which influencer would be the right choice to make your brand work like a charm. Each brand is unique and tries to stand out from the rest instead of following the bandwagon as it’s the uniqueness which makes us who we are. With more than 100 clients, Sociall.in know exactly how to get the brand across the right audience.
To know more, contact us at +91-6385084122 or E-mail at [email protected]