Back in the old days, most of them looked up to their elders or historical leaders as their inspiration. If you ask today’s generation about who inspires them, they would probably end up saying about one of their favourite influencers. Some of you may have a doubt on what is an influencer and how they work? An influencer is simply a person who can influence potential buyers of a product or service by promoting or recommending the items on social media. It is a type of social media marketing.
Recently, Influencers have been a huge asset to online marketing and Sociall.in is one of the leading firms in Influencer Marketing Company in Coimbatore.
What is Influencer Marketing?
Influencer marketing is a type of social media marketing featuring endorsements and placement of products from influencers, individuals and organizations that have a supposed degree of expertise or social influence in their field. In simple words, Influencer marketing involves a brand collaborating with an online influencer to market one of its products or services.
It is the most recent form of marketing which makes use of the word of mouth technique. It is one of the most popular marketing strategies prevailing in the market as of now. The reason for its popularity is that customers are influenced and these influencers are one of the major reasons for their purchasing decisions.
Benefits of Influencer Marketing
Since it is a new technique, not many are familiar with how it works and most importantly why is it necessary. These are some of the major benefits of Influencer marketing Company in Coimbatore that can be taken into consideration to choose whether this will work for your brand or not.
- It helps in building trust and credibility – A lot of people are inspired by influencers and trust their opinions and recommendations. People are way more likely to buy the product as their favourite influencer brought them and this builds the trust and credibility for a brand in the online platform
- Increase in lead sales – When an influencer recommends your brand or product, it becomes more visible which in turn helps in increasing the sales. When you’re a partner with an influencer whose niche aligns with your products, you can reach an already engaged audience.
- Access to Millennial and Gen Z Customers – Millennials and Gen Z’s are the ones who have been the primary audience of most of the social media platforms. So, having an influencer to market your brand is a very good way of getting across your target audience.
- Content creation – When you pay an influencer who is a professional to manage and make content, you are paying for their graphics software, efficient social media management platforms, creativity, and excellent language proficiency.
- Influencer Marketing isn’t costly – Most of them think that influencers have to be paid a huge deal to do a collaboration with a brand, but in most cases, all you’ve to give is a taste of your product. It is way more economical than any other method of advertising.Now that you know the advantages and are still doubtful if influencer marketing can work, just think about every time you brought a product just because someone you love is using it and recommended it to you. This is exactly what an influencer does with your brand. No matter how much we depend on artificial intelligence, human touch to it goes a long way. It makes the user feel connected rather than just depending on social media to decide if a brand is good or not.
Services offered by Sociall.in
Sociall.in offers our services around the clock for mainly four types of online marketing. These include:
- Social media marketing – Social Media marketing is drawing attention to your brand through social media sites. These social media sites include Facebook, Twitter, Google+, LinkedIn, Pinterest, YouTube, Instagram and Foursquare.
- Email Marketing – Email is still one of the world’s highest converting forms of marketing. It’s great for B2B businesses and even better for B2C businesses.
- Event Marketing – Marketing for events, movies and other short-term projects. This includes everything from setting up landing pages and integrating social payments to media-buying.
- Digital Media Marketing – We focus on creating kick-ass content, ads and apps. We also help in re-advertising and analytics.
Pricing of the services offered in Sociall.in
It’s divided into two: the first bit is the retainer – this is what you’re paying Sociall.in for all the social media marketing services – like social media marketing strategy, social media content creation – Photography, Videography and Creative Poster Design + Copy Writing. Community Management, and Report Generation + Optimization; the second part is the advertising charges that we handle on your behalf. We handle your Facebook, Instagram, YouTube, Twitter, Google, Tiktok, WhatsApp ads and ensure that you’re reaching your target audience with the right messaging, and this whole process is transparent to you. For this – we take a handling charge on your advertising budget. This, in a nutshell, is how Sociall.in Pricing works. This is how the pricing of any social media and digital marketing company should work. For all the time spent, you get to drink some good coffee and the doughnuts, which are free.
Why choose Sociall.in as your influencer marketing company in Coimbatore?
Sociall.in acts as the middle man in connecting you with the influencer. Each brand is unique and tries to stand out from the rest instead of following the bandwagon as it’s the uniqueness which makes us who we are. With more than 100 clients, Sociall.in know exactly to get your brand across the right audience.
Sociall.in believes that “purple is the new black” while everyone around goes with “orange is the new black”. Sociall.in will make sure that you’re unique. So, what are you waiting for? Be unique to us.
To know more, contact us at +91-7824868277 or E-mail at [email protected]