Influencer Marketing For A Beauty Brand
The influencer marketing strategy for the beauty brand involves two phases: phase 1 would be a barter system-based engagement and phase 2 would be a paid engagement.
When it comes to phase 1, we ’d identify a set of influencers in our target demographics and have products sent to them on a barter system.
In phase 2, we ’d identify a certain set of high-profile influencers and have them post about the products we send to them on a barter + cash basis.
We ’d take responsibility for identifying the influencers, negotiating barter/cash and executing the campaign
We ’d also coordinate with the influencers to time-execute the campaign and collate the results in exchange for a handling fee.