INFLUENCER MARKETING FOR A LEADING TECHNOLOGY
- We will be setting up an influencer marketing campaign to promote awareness of the vaccine drive being initiated by the healthcare client.
- We will select two influencers with at least 1,00,000 followers in Coimbatore to be part of the campaign.
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VGP Victory House, அண்ணா சாலை, Mount Road, Anna Salai, Triplicane, Chennai, Tamil Nadu 600002.
Phone: 78248 68277
- The Influencers will be responsible for self-creating a 1 minute Instagram Video, and a story. The Story will be added to highlights and the post will be live for one month.
- The concept of the camapign will be around ATV – Any Time Vaccine. This will focus on the ease of getting a vaccine at the hospital (convenience) and the safety aspect of it. It will also be tied into a social issue of encouraging more people to take the vaccine so we can move forward as a society.
- We will be responsible for execution of the campaign and collating the screenshots of the reach into an actionable report. The influencers can encourage their followers to Check-in at the hospital, tag the social media handles, and use a common hashtag like #Atvcoimbatore to build momentum for the campaign.