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Influencer Marketing Strategies For A Basmati Rice Brand | Strategy

Content Creation And Influencer Marketing
  • The plan of action for the basmati rice brand is to establish a strong presence in the South by using local influencers as part of a coordinated campaign.
  • We ’d shortlist a group of influencers drawn primarily from the food, lifestyle, and cooking categories. These would be people with a minimum of 50,000 followers on Instagram; or 1,00,000 followers on Youtube.
  • We’d ideate a campaign brief (in the local language) involving (say time tested recipes, delivered in Tamil (and other southern regional languages). Optionally, we can also do a “Down Memory Lane” style throwback video in Black and White featuring some of our Instagram Influencers.
  • The influencers would deliver their content under the main brand umbrella hashtag and tag our social media channels as well. The posting will be coordinated, timeline-wise, in order to ensure maximum distribution.
  • We will be responsible for shortlisting the influencers, negotiating prices, fixing the influencer brief, and executing the campaign (with reporting) in exchange for a handling fee.

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