INFLUENCER MARKETING STRATEGY FOR A BUS TICKETING PLATFORM
- The strategy for the Bus Ticketing platform is to use large format influencers to build the brand among audiences in Tamil nadu.
- We will be selecting 4 large format influencers from Tamil Nadu. The influencers will have a minimum following of 500k on Instagram.
- The influencers selected should also have the capability to produce good quality video content in Tamil.
- Each of the influencers will produce an unboxing video of the box we send them and publish the same (after consultation) on their dominant platform. They will also post a story shout-out on Instagram tagging our brand.
- We will be responsible for selecting the influencers, getting the box to them, consulting with them on the video, developing the content and tracking the publishing of the same. In return for these services, we will be charging a handling fee.
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VGP Victory House, அண்ணா சாலை, Mount Road, Anna Salai, Triplicane, Chennai, Tamil Nadu 600002.
Phone: 78248 68277