Instagram has taken over Facebook as the next big social media platform that can be used for anything and everything. Founded in 2010, Instagram is still relatively known as the new kid on the block. But over the years it has shown a steady increase in users and as of June 2018, it has registered over 1 billion users. This is a huge deal for any social media platform and that is one of the reasons Instagram is gaining popularity in the social marketing field. With more than a billion users, Instagram can be used as a powerful tool that provides opportunities for brands to engage with their customers. This is where Sociall.in comes into play, it is a one-stop destination for everything related to Instagram Marketing and helps bridge the gap between the brands and their user bases. Sociall.in is one of the best Instagram Marketing Agency in Chennai.
Why advertise on Instagram?
Instagram has come a long way since it’s origination in 2010. It is a growing platform that holds so much potential and business owners have all started to take note of this. More than 90% of the world’s top businesses and brands have an account on Instagram, this owes to the success of the marketing and advertising potential of the platform. It also generates more sales, it has been noted that more than one-third of its users have used Instagram to purchase products. The arrival of Instagram has become a game changer for small businesses, now they have a wider audience and can promote their business to reach any corner of the world. Instagram also has a huge diverse community online which has helped to unlock its unlimited marketing potential. Instagram’s ad platform has one of the most advanced social media advertising targeting options available, making it one of the best platforms for social media marketing. Sociall.in has come up as a major Instagram marketing agency in Chennai, making it one of the best in business.
Advantages of Instagram Marketing
Instagram as a marketing agency has been growing leaps and bounds in the past few years. It has generated an estimated revenue of over 14 billion US dollars which is a massive increase from the previous years. Businesses have started to respond to this rapidly growing medium which is a major factor in the increase of Instagram as a marketing agency. The following are some of the advantages of using Instagram for marketing:
Instagram has more than a billion users and around 500 million daily users and the community is still expanding every day.
Instagram ads are non-intrusive and less likely to annoy the targeted audience.
Instagram has one of the highest engagement rates than any other social media platform and more than one-third of its users buy products from the app, helping to generate sales for the businesses and brands on this platform.
Instagram has a clear ROI as its sales and leads are trackable through Instagram ads.
Instagram measures the success of your campaign based on awareness, reach and recall instead of follower counts, likes or comments. So, you get to know how much of progress you’ve made in your business.
Instagram is cost-effective and consumes less time than the other online marketing platforms.
Instagram is visual oriented; sales also can be increased through Instagram stories, ads (video and post)
Instagram allows the cross-platform posting of content and also allows for it to be shared easily across different marketing channels.
This is one of the reasons as to why Instagram marketing agencies especially in Chennai have been growing exponentially in these past few years.
Why choose Instagram over Facebook?
Among the many social media platforms that are used for marketing and advertising purposes, Facebook and Instagram are the only two platforms that show a clear ROI. Both Facebook and Instagram have their own pros and cons. Choosing a specific marketing strategy depends primarily on the target audience. Nowadays, most of the brands focus on the young generation. For businesses whose target demographic is comprised of the younger generation, Instagram is their best bet. The benefit of choosing Instagram over Facebook can be rounded off based on the following pints:
Instagram is on trend with the younger generation who consider Facebook as a thing of the past. Most of its users are millenials who would not have been active on Facebook before the inception of Instagram.
The engagement rate is also comparatively higher on Instagram. Instagram is a visual oriented platform, hence images work better on Instagram. Therefore posting aesthetic pictures is one of the major marketing strategies used by brands across the world.
Instagram always makes sure that the genre of the post is relevant to the user. Therefore, the brand gets to know how many users have spent time on a particular post.
Instagram is better for direct marketing – Engagement with the customers, showcasing new products and services, influencer marketing etc., all work well on Instagram. Instagram places more emphasis on discovering new pages and therefore, a new brand gets more exposure compared to Facebook.
Services offered by Sociall.in
Sociall.in offers our services around the clock for mainly four types of online marketing. These include:
Email Marketing – Email is still one of the world’s highest converting forms of marketing. It’s great for B2B businesses and even better for B2C businesses.
Social media marketing – Social Media marketing is drawing attention to your brand through social media sites. These social media sites include Facebook, Twitter, Google+, LinkedIn, Pinterest, YouTube, Instagram and Foursquare.
Digital Media Marketing – We focus on creating kick-ass content, ads and apps. We also help in re-advertising and analytics.
Event Marketing – Marketing for events, movies and other short-term projects. This includes everything from setting up landing pages and integrating social payments to media-buying.
Pricing of the services offered in Sociall.in
The pricing services offered by Sociall.in are divided into two:
The first part is the retainer – this is what you’re paying Sociall.in for all the social media marketing services – like social media marketing strategy, social media content creation – Photography, Videography and Creative Poster Design + Copy Writing. Community Management, and Report Generation + Optimization.
The second part is the advertising charges that we handle on your behalf. We handle your Facebook, Instagram, YouTube, Twitter, Google, Tiktok, WhatsApp ads and ensure that you’re reaching your target audience with the right messaging, and this whole process is transparent to you. We take a handling charge on your advertising budget for this process.
This, in a nutshell, is how Sociall.in pricing works and is also one of the reasons as to why it is one of the top Instagram Marketing Agency in Chennai. This is the optimal pricing method that every social media and digital marketing company should follow.
Why choose Sociall.in as your Instagram marketing agency in Chennai?
Every one of us seeks to bring in as much profit as possible from our respective business ventures. Instagram marketing is one way to achieve this by spending very less compared to the other means of marketing. By using Sociall.in as your Instagram marketing agency in Chennai, you’re making sure that you have someone by your side who knows how to use the app in and out. With a history of 100 plus clients, Sociall.in knows the ins and outs of this business and therefore is the best fit for your brand. So, what are you waiting for?
To know more, contact us at +91-7824868277 or E-mail at [email protected]