Until a few years back, no one was obsessed about taking pictures to post on a particular app. However, in the present scenario, people would do anything to get likes and followers. This is the case on the social media app called Instagram. The world has changed a lot since Instagram took over. Now we have big brands and even start-ups launching their businesses online through Instagram. But, not everyone knows the Instagram algorithm with which each business plays around to get likes and followers. This is where Sociall.in, an Instagram Marketing Company in Coimbatore comes into play. Sociall.in helps brands across the country in getting exactly what they want. If you want to know how this works, read further.
What is Instagram Marketing
Instagram marketing is the way marketers use Instagram to communicate and promote their products to their target audiences. Recently Instagram has gained popularity as an exciting method for brands to show off their cultures, recruit new employees, engage with customers, and show off products in a new light.
Advantages of Instagram Marketing
Businesses have begun to respond progressively to this rapidly growing medium, and if you evaluate the world' stop 100 brands, 90 per cent of them have an Instagram account. These are some of the advantages of using Instagram for marketing:
- Instagram has more than 700 million users and the community is expanding.
- Instagram ads are non-intrusive and less likely to annoy your targeted audience.
- The engagement rate on Instagram is higher than the engagement rate on any other social media platform.
- Instagram measures the success of your campaign based on awareness, reach and recall instead of follower counts, likes or comments. So you actually get to know how much of progress you’ve made in your business.
- In terms of cost, Instagram returns the best results. It’s effective and less time-consuming than other online marketing channels.
- Sales also can be increased through Instagram stories, ads (video and post).
- The content you create on Instagram can easily be shared across all the different marketing channels.
Every now and then Instagram upgrades and adds more features which enable the user to use the app in a more user-friendly manner. Some of the Instagram trends that are currently working wonders are mentioned below. These include:
- Long captions – Until a few years back. People enjoyed short and crisp content. However. Right now, long captions are becoming more popular. Long content in the form of stories is the new trend. It’s almost similar to ending a series with an unexpected twist. This makes the followers yearn for more and they follow the page regularly for updates.
- Personal stories – We all know how words connect people. If you’re someone with a considerable amount of followers, posting a personal story every now and then would help you connect with your audience in more ways than you could ever imagine.
- Personal hashtags – Hashtags are communities on Instagram where you find similar posts having the same content or belong to the same genre. Recently, people have started making their own hashtags. These hashtags are a good way to connect and support everyone in your niche.
- Text messages – Text messages which include quotes, infographics, sticky notes etc are becoming more famous as it has the power to communicate and educate an idea or a thought process.
- The Rise of Carousel images – A Carousel post is one which includes multiple photos or videos in one post. Sliding through a carousel is like flipping through the pages of a book. Some accounts are creative enough to bring a story through it. Some others use it to show before and after images or videos.
Services offered by Sociall.in
Sociall.in offers our services round the clock for mainly four types of online marketing. These include:
- Social media marketing – Social Media marketing is drawing attention to your brand through social media sites. These social media sites include Facebook, Twitter, Google+, LinkedIn, Pinterest, YouTube, Instagram and Foursquare.
- Email Marketing – Email is still one of the world’s highest converting forms of marketing. It’s great for B2B businesses and even better for B2C businesses.
- Event Marketing – Marketing for events, movies and other short-term projects. This includes everything from setting up landing pages and integrating social payments to media-buying.
- Digital Media Marketing – We focus on creating kick-ass content, ads and apps. We also help in re-advertising and analytics.
Pricing of the services offered in Sociall.in
It’s divided into two: the first bit is the retainer – this is what you’re paying Sociall.in for all the social media marketing services – like social media marketing strategy, social media content creation – Photography, Videography and Creative Poster Design + Copywriting. Community Management, and Report Generation + Optimization; the second part is the advertising charges that we handle on your behalf. We handle your Facebook, Instagram, Youtube, Twitter, Google, Tiktok, WhatsApp ads and ensure that you’re reaching your target audience with the right messaging, and this whole process is transparent to you. For this – we take handling charges on your advertising budget. This, in a nutshell, is how Sociall.in Pricing works. Actually, this is how the pricing of any social media and digital marketing company should work. For all the time spent, you get to drink some really good coffee and the doughnuts, which are absolutely free.
Why Choose Sociall.in as your Instagram Marketing Company in Coimbatore
When you’re running a business, you don’t have the time to fool around correcting each and every small mistake. Sociall.in has had over 100 clients who were pleased with our services and therefore we know how to go about anything and everything related to Instagram marketing. So what are you waiting for?
To know more, contact us at +91-7824868277 or E-mail at [email protected]