LINKEDIN CORPORATE BRANDING SERVICES FOR A SMALL FINANCE BANK
The strategy for the small finance bank is to work on LinkedIn Corporate branding in order to appeal to other corporates as well as HNIs.
We ’d set up a content calendar which would mark the various types of posts that would go out on our LinkedIn Page. These would be static posts, blog posts, and slide-show style/animated videos (Voice Overs in regional languages/English at actuals).
Ideas for content would include things like a highlight of the corporate banking features available; case studies of successful financing options and testimonials from past customers.
We ’d also couple this with a LinkedIn page ads strategy (paid to LinkedIn) in order to increase the engagement of our content among target audiences; as well as build traffic towards landing pages on the site.
We ’d be able to measure the performance of our ads and content using a Live Google Data Studio report
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