Get a Perfect Character & Mascot Design for your business.
The amalgamation of your brand ideology with a symbolic representation or design character is called Mascot. Mascots help to serve as the character or ambassador for a brand or company. The idea behind mascot design is to make brands easy to recognize, distinguish and also remember. It is like a symphony of great ideas. There are endless possibilities to create visual content online using mascot design.
Some brands use their mascots in such a way as to make them engage with the customers directly. This increases brand awareness and reaches among potential customers. Mascot design is gaining more popularity in Chennai and Sociall.in is one such company that deals with Mascot design in Chennai.
Over 85 businesses are managed by Sociall.in as of October 2019. Clients range from major national English newspapers in India to small business owners. The company prides itself in the diverse nature of its client base. “Name the business type, and we have a client there”, says its founder.
Mascot design in marketing
Mascot originated from the French word “mascotte” which meant lucky charm. Historically the term “mascot” was applied to figures of people, animals or objects that were taken as a symbol of good luck by a particular group of people. That may be one of the reasons why they are so popular in the design for user experience and marketing goals as they have a direct connection to conversions and profit by positive feedback and emotional appeal.
Mascots can be used as marketing tools as they can endorse the company on a more personal level by acting like “spokes character”. Mascot endorsement is found to be more efficient and less expensive than a celebrity or other types of endorsement. Mascot design helps us to come up with more creative strategies for marketing campaigns. Mascots help the brand get a more human-centred identity. Sociall.in is one such company that uses Mascot design for marketing in Chennai.
Benefits of Mascot Design
Mascots are being used as a marketing tool of late. There are numerous benefits to using mascot designs in marketing. The following are some of the benefits of Mascot design.
Enhanced communication – Mascots serve as good connecting tools between the customer and the product or service. It helps to directly engage and communicate with potential customers, provide visual prompts with various facial expressions, reflect the mood of the user with different graphic variations of the mascot.
Flexibility – Mascots can work effectively with celebrities for product or service endorsement. It can reflect any trait or character and can be changed according to the need of the product. With mascots, designers and marketing specialists can create unique and catchy looks or make fantastic characters alive.
Memorable and easy to recognize – Our brains are mostly visually-driven, it works in such a way that we notice images faster and remembers them better than text. Mascots tend to have more human-like features and it makes it very easy to remember them due to particular associations. Our brains are trained to recognize them faster than abstract images when we see them again. This helps in creating strong brand awareness and building patterns in user interfaces.
Consistent visual marking – They present various opportunities for visual marking and can be used in logos, interface illustrations, hero banners, stickers, and branded merch.
These benefits ensure that Mascot design is a compelling marketing tool and Sociall.in is one such agency that deals with Mascot design in Chennai.
Mascot design process
The designing of a mascot for a brand or business for marketing purposes takes place in 5 stages. They are as follows:
Concept stage – Coming up with a concept for a mascot that merges well with the brand. It should be tailored to suit the target audience.
Sketching – Creating different sketches that will work well for the brand and then proceeding to digital version once the final design is selected.
Digitalization – Creating a scalable vector image based on the sketch. Add details such as the colours, details and shadows. Once the mascot design is finalized it can be directly used on your website, social media or anywhere it is needed.
Mascot Strategy – Prepare a Visual Strategy that will help plan how and where to use the character on a particular website, social media and any kind of marketing materials.
Add one – Having different variations of the character such as emotions, actions and to put the character in various contexts to suit the particular website, blog and social media.
Services offered by Sociall.in
Sociall.in offers our services around the clock for mainly four types of online marketing. These include:
Email Marketing – Email is still one of the world’s highest converting forms of marketing. It’s great for B2B businesses and even better for B2C businesses.
Social media marketing – Social Media marketing is drawing attention to your brand through social media sites. These social media sites include Facebook, Twitter, Google+, LinkedIn, Pinterest, YouTube, Instagram and Foursquare.
Digital Media Marketing – We focus on creating kick-ass content, ads and apps. We also help in re-advertising and analytics.
Event Marketing – Marketing for events, movies and other short-term projects. This includes everything from setting up landing pages and integrating social payments to media buying.
Pricing of the services offered in Sociall.in
The pricing services offered by Sociall.in are divided into two:
The first part is the retainer – this is what you’re paying Sociall.in for all the social media marketing services – like social media marketing strategy, social media content creation – Photography, Videography and Creative Poster Design + Copy Writing. Community Management, and Report Generation + Optimization.
The second part is the advertising charges that we handle on your behalf. We handle your Facebook, Instagram, YouTube, Twitter, Google, Tiktok, WhatsApp ads and ensure that you’re reaching your target audience with the right messaging, and this whole process is transparent to you. We take a handling charge on your advertising budget for this process.
This, in a nutshell, is how Sociall.in pricing works and one of the reasons as to why it is one of the best agencies for Mascot Design in Chennai. This is the optimal pricing method that every social media and digital marketing company should follow.
Why choose Sociall.in as your Mascot design agency in Chennai?
Mascot design can be used to bring in more profit to business while still working with a fair and comfortable budget. By using Sociall.in as your Mascot design agency in Chennai, you’re making sure that you have someone who is experienced in this field to help your business reach out to its target audience. With a history of 100 plus clients, Sociall.in has a clear knowledge of this business and therefore is the best fit for your brand. So, what are you waiting for?
To know more, contact us at +91-7824868277 or E-mail at sales@sociall.in
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