top of page
contact page design.png

Create a Lasting Impression with Powerful Mascot Design in India.

Get in touch

Is this your WhatsApp number
Yes
No

The amalgamation of your brand ideology with a symbolic representation or design character is called Mascot. Mascots help to serve as the character or ambassador for a brand or company. The idea behind mascot design is to make brands easy to recognize, distinguish and also remember. It is like a symphony of great ideas. There are endless possibilities to create visual content online using mascot design.

 

Some brands use their mascots in such a way as to make them engage with the customers directly. This increases brand awareness and reaches among potential customers. Mascot design is gaining more popularity in Chennai and Sociall.in is one such company that deals with Mascot design in India.

The amalgamation of your brand ideology with a symbolic representation or design character is called Mascot. Mascots help to serve as the character or ambassador for a brand or company. The idea behind mascot design is to make brands easy to recognize, distinguish and also remember. It is like a symphony of great ideas. There are endless possibilities to create visual content online using mascot design. 

What is Mascot design in marketing ?

Mascot originated from the French word “mascotte” which meant lucky charm. Historically the term “mascot” was applied to figures of people, animals or objects that were taken as a symbol of good luck by a particular group of people. That may be one of the reasons why they are so popular in the design for user experience and marketing goals as they have a direct connection to conversions and profit by positive feedback and emotional appeal.

 

Mascots can be used as marketing tools as they can endorse the company on a more personal level by acting like “spokes character”. Mascot endorsement is found to be more efficient and less expensive than a celebrity or other types of endorsement. Mascot design helps us to come up with more creative strategies for marketing campaigns. Mascots help the brand get a more human-centred identity. Sociall.in is one such company that uses Mascot design for marketing in India.

Benefits of Mascot Design

Enhanced communication – It helps to directly engage and communicate with potential customers, provide visual prompts with various facial expressions, reflect the mood of the user with different graphic variations of the mascot.

​

Flexibility – Mascots can work effectively with celebrities for product or service endorsement. It can reflect any trait or character and can be changed according to the need of the product. 

​

Memorable and easy to recognize – Our brains are mostly visually-driven, it works in such a way that we notice images faster and remembers them better than text. Mascots tend to have more human-like features and it makes it very easy to remember them due to particular associations.

​

​

d69a0a_b53ccfa055dc405e88f2691927312400~mv2.jpg
d69a0a_f6d9e80641a441068190efc044070953~mv2.webp
d69a0a_f6d9e80641a441068190efc044070953~mv2.webp

Mascot design process

Concept stage – Coming up with a concept for a mascot that merges well with the brand. It should be tailored to suit the target audience.

​

Sketching – Creating different sketches that will work well for the brand and then proceeding to digital version once the final design is selected.

​

Digitalization – Creating a scalable vector image based on the sketch. Add details such as the colours, details and shadows. Once the mascot design is finalized it can be directly used on your website, social media or anywhere it is needed.

​

Mascot Strategy – Prepare a Visual Strategy that will help plan how and where to use the character on a particular website, social media and any kind of marketing materials.

​

Add one – Having different variations of the character such as emotions, actions and to put the character in various contexts to suit the particular website, blog and social media.

About Us

Sociall.in, a Chennai-based social media management company with a global reach, understands the specific needs of educational institutions. We offer comprehensive social media management services that go beyond simply creating and posting content. Our team of experienced social media professionals develops data-driven strategies, creates engaging content, and manages your social media presence across all major platforms, including Facebook, Instagram, Twitter, and LinkedIn.

3rd set doodle.png

Services

d69a0a_56037ce269654dd1a70aac18a8df8c00~mv2.webp

 Business Consultancy

 Business Consultancy

d69a0a_519bd119935a4024b5ec210c9b2eaec7~mv2.webp

SEO

We've got effective marketing strategies to boost your brand's game.

d69a0a_c738a370e1114d6bbaf52b94cda39918~mv2.webp

We're all about dishing out cool branding ideas and serving up fresh brand identities from scratch. 

Branding

d69a0a_4ae4e5c2b112405e8e9635d2ebfadea2~

Website Development

We elevate your brand experience with playful, animated, and interactive websites. From eCommerce to portfolio/static websites, we bring your vision to life.

d69a0a_a97d52e0fa214df3a07eb59a0ae828c2~mv2.webp

Digital Marketing

We handle performance marketing like pros, using expert data to get things done.

d69a0a_cc3a2f8c4c1c42a680759f08ab34c401~mv2.webp

Social Media Marketing

We've got monthly social media packages that fit your business like a glove.

Portfolio

d69a0a_461d8d6c9e12441bbae18c9d846543b4~mv2.webp

Our Clients

TNAGAR LKS LOGO white copy.webp
muhurthnl08 lu.webp
logo2.webp
voga logo.webp
HRR Logo (3).webp
bottom of page