Search Engine Marketing
- Pradeep Rajadas
- Mar 12, 2014
- 1 min read
Find customers that are searching for you.
SEM is simple - customers search for you on Google, your ads appear - customers land on your landing pages, and convert.
Specific Keywords
You set your keywords - for example, "shoes".
Specific locations
Decide the locations for which you want your ads to appear - for example, "Bangalore, India".
Budgets
Set the overall budget for your campaign - every time people click on your ads, you get charged (PPC).
A landing page is a special page on your website that is cut off from other pages (island page) - ensuring that a customer landing there has no option but to convert.
Now, Landing Pages
We optimize your campaign. And design+test your landing pages to ensure that you get maximum conversion.

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