SEARCH ENGINE OPTIMISATION, SOCIAL MEDIA ADVERTISING, AND GOOGLE ADS FOR A GROCERY STORE
The strategy for the grocery store brand is divided into logo design (one-time) Shopify website build (one-time), Website Maintenance (recurring) and Digital marketing (Recurring)
When it comes to the logo, based on the references provided, we ’d create a brand name, logo (with artwork, colours and fonts) and a tagline.
We can use the colours and design guidelines from the logo to then extend out into the Shopify Website. We’d purchase a domain (at actuals) and connect it to the Shopify Website (Hosting at actuals).
We will select a premium theme (at actuals) and configure the same on the website in terms of menu, products (products to be uploaded by the brand upon training), Banners, and Additional pages (Terms, Privacy, and so on).
We ’d also connect up the payment gateway, and the Delivery partner with the addition of a Plugin (App) to configure the delivery slots required for grocery. We can also integrate a plugin like Zoko for WhatsApp Commerce
We ’d then start the marketing stage which would be divided into organic and paid marketing; and objective-wise be divided into branding and conversion.
We ’d create a content calendar and create regular content on Facebook, Instagram and Google Business Profiles. This could include recipes, grocery trivia and offer posts. We ’d also tie in the marketing with a maintenance package wherein we ’d co-ordinate with the devs for fixing bugs, and add in new plugins (apps) to the website.
We ’d also run ads (paid to Facebook and Google) in order to both increase the engagement/followers of our pages and increase the conversions on the website.
These ads would appear on the feeds of interested audiences and also show up as Shopping ads on relevant Google Searches.
We ’d be able to monitor the performance of our ads, and organic content through the use of Google Data Studio
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Phone: 63850 84122