SEARCH ENGINE OPTIMIZATION AND SEARCH ENGINE MARKETING STRATEGIES FOR AN ORGANIC FOOD WEBSITE
The strategy for the organic food website is to perform a mix of Search Engine Optimization and Search Engine Marketing (Paid Marketing) to increase the average ticket size and conversion rate.
When it comes to SEO, we ’d create and update content on the Shopify site, in order to increase the On-Page Optimization of the website. This would include things like Meta tags, Image Tags and fixing broken links.
We’d also build backlinks from other websites for keywords related to our domain in order to build an Off Page Presence for the site. Over a period of 5-8 months as these links are indexed, our website ranks on the first page of Google Search.
We will also take over the Google Ads account (In exchange for a handling fee) to run ads on behalf of the brand. This would include a mix of Performance Max Campaigns, Smart Shopping Campaigns and Search ads in order to drive visitors and conversions from relevant search terms.
We ’d measure the performance of our SEO and SEM through the use of Google Data Studio