SHOPIFY WEBSITE BUILDING AND CONTENT WRITING STRATEGIES FOR A CRICKET UNIFORM SELLER
The strategy for the cricket uniform brand involves the creation of a Shopify website and the requisite content creation for the same.
When it comes to the Shopify website - the rationale for selecting the same becomes the integrations, the security and the ease of maintenance as opposed to a Woocommerce deployment.
We can select a premium theme (at actuals) based on the references given. The Shopify hosting charges would be at actuals.
Once the theme has been configured, we ’d set up the menu structure, tags and collections on the site. Parallelly, we ’d begin the content production process.
This would involve us getting the SKUs into the studio and shooting both styled and white background shots of them. When shooting styled shots the model, studio make-up artist and props if required would be at actuals.
We ’d also write descriptions for the 50 products along with other content required for the site. This content will be SEO-friendly, and will serve to boost conversions.
We will also integrate the site with a delivery partner, and a Payment gateway; both of whom would charge on a transaction basis.
We ’d integrate the site with Google Analytics, Google Search Console, Merchant Centre and Microsoft Clarity; along with social media integrations.
We ’d also provide training on setting up launch discount codes, uploading and management of products and execution of orders
If required, we can provide website maintenance services, wherein we ’d manage the products, create codes, and co-ordinate with theme and app/plugin developers to keep the site running smoothly.