SOCIAL MEDIA ADVERTISING FOR A FINANCIAL SERVICES BRAND IN USA
- The strategy for the lead generation of the financial services brand involves the use of one centralised “information” style website to run lead generation ads on Facebook and Instagram.
- We will then be running ads directed at lead generation (advertising amount paid to Facebook) targeting interested people in Australia and New Zealand. The leads will be captured – including their phone, name and email in our backend.
- We will be adding members of the brand to the Facebook ad account with view access in order to maintain transparency on the amounts spent. We will also be adding users from the brand to the Facebook Page in order to track the leads in real-time. We will maintain confidentiality over the lead details that come in. The approval of the ads is subject to Facebook’s terms and conditions. If the ads get rejected, or there is a possibility of the campaign being banned by Facebook, then we will not run the campaign.
- The billing will be on a “Campaign basis” and not on a “Cost Per Lead” Model. The target audience will be set such that they have interest and income to participate in IPOs, Bonds and ETFs. We will also be setting up a Data studio report to track performance in real-time.
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VGP Victory House, அண்ணா சாலை, Mount Road, Anna Salai, Triplicane, Chennai, Tamil Nadu 600002.
Phone: 78248 68277