SOCIAL MEDIA MARKETING, ADVERTISING, AND CONTENT MARKETING STRATEGIES FOR A UNIFIED PURCHASING PLATFORM
The strategy for the unified purchasing platform is based on social media marketing, moderated social media advertising and content marketing.
When it comes to social media marketing we can set up a content calendar which would guide the posts on Facebook and Instagram. The idea is to keep the page active with consistent content.
Ideas for content would include things like festival posts, employee celebration posts, engagement posts (trivia), and posts about the company and product. We can focus on core values like transparency, spend visibility and unified platform.
We can also maintain a moderated ad campaign to ensure that our content receives a medium level of engagement. This will enhance our social visibility and build social proof.
We can pair this up with a content marketing strategy wherein we post 1 blog a week. Blog articles can feature things like case studies, testimonials and feature overviews.
The blog posts would be posted on our website, and cross shared to social media to enhance their reach.
We will be able to measure all three aspects of our marketing strategy using Google ’ s Data Studio product
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Phone: 63850 84122