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Social Media Marketing, Advertising, and Influencer Marketing Strategy for a Digital Health Company

SOCIAL MEDIA MARKETING, ADVERTISING, AND INFLUENCER MARKETING STRATEGY FOR A DIGITAL HEALTH COMPANY

Influencer marketing
  1. The strategy for the digital health company is divided into two broad parts. A strategy aimed at getting doctors on the platform (Social Media Marketing). A strategy aimed at getting patients on the platform (Influencer Marketing).

  2. When it comes to the Doctors section we’d recommend a primary focus on Linkedin and Facebook. We’d be creating content for the Linkedin page which would include posters and GIFs. Ideas for content would include things like touting the doctors/patients already on the platform, the technical superiority of the platform in terms of features, and the monetization opportunities for Doctors.

  3. When it comes to social media advertising (paid marketing) we’d run ads on LinkedIn which would target people based on their location and profession (We’d recommend a south-first approach). We can also extend these ads across Facebook in order to generate brand awareness among the doctor community.

  4. When it comes to the patients side of things we’d select five healthcare influencers on Instagram and have them create reels about the platform. The influencers would provide their rack indicative rates and we’d negotiate on the same to execute the campaign. We’d charge a handling fee for co-ordinating the activity.

  5. We’d also set up a Data Studio report to track the performance of our doctor and patient strategy in real-time.

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