SOCIAL MEDIA MARKETING, ADVERTISING, AND SEARCH ENGINE OPTIMIZATION STRATEGIES FOR AN ASTROLOGY BRAND
- The strategy for the astrology brand is divided into three parts – social media marketing, social media advertising and SEO – Search Engine Optimization.
- When it comes to SMM, we ’d set up a content calendar which will ensure our social media channels are regularly updated with high-quality content. For a content generation, we can set up a two-way workflow wherein we self-produce a certain element of the content and we edit the incoming content from the brand.
- Ideas for content would include a regular Astro-commentary, tips on improving spirituality in life, and testimonials from previous clients. This content can take the form of photos, videos, and infographics – published on Facebook, Instagram and youtube.
- We can also run SMA (Paid to Facebook and YouTube) to boost the engagement on the content that we ’ re publishing and drive visitors to our website in order to increase conversions.
- We can build backlinks and update regular calendar-based content on the website in order to rank the website on the first page of Google Search as part of SEO. We can measure our tri-part strategy through Google Data Studio
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