SOCIAL MEDIA MARKETING, ADVERTISING, AND SEM STRATEGY FOR A SECURITY TRAINING AND PLACEMENT COMPANY
The idea is to plan for a year, with quarterly reviews in order to streamline the budget.
The activity would be divided into external and agency costs. Agency costs would be paid to the agency for services like content creation, handling ads and strategy. The external costs would be those paid to Google (primarily) for ads.
When it comes to the demand generation among students we’d suggest the platforms of Facebook and Instagram. We’d create content on these platforms that would involve things like posts, reels, GIFs. We can focus on past testimonials from , organizations that we have worked with and our industry leading training practices.
We can also use paid ads (paid to Facebook) to boost the content to potential students in villages across MP, Bihar and UP. These ads would have the CTA of increasing engagement and driving traffic to the website where they can make enquiries.
When it comes to the organizations (supply) side of things we’d create content on Linkedin that would emphasize our quality of students. We’d also run search ads (paid to Google) for terms like “hire security guards in Patna”. These clicks would direct people to our website where they could convert.
We’d set up a Data Studio report to track the progress of our supply and demand side in real-time
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