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Social Media Marketing, Advertising, Influencer Marketing, And Google Ads For A Tennis Coaching Academy | Strategy

  • The strategy for the tennis coaching academy involves systematic content planning and creation based on benchmarks, combined with moderated advertising to keep engagement levels high and growth sustainable.
  • When it comes to the content side of things, we ’d set up a content calendar which we would constantly update based on competitor benchmarking. This would include ideas for the posts, reels and videos that can go out on Facebook, Instagram and YouTube.
  • We ’d take the inputs from the brand in terms of raw content and edit them to publish constantly across channels. Ideas for the content would include endorsement, upcoming course details, and general trivia/tips
  • We ’d also combine this with a moderated advertising budget across Facebook and YouTube (paid promotion) with the idea of keeping the engagement high amongst the target markets where the courses are conducted physically, and to drive visitors to the online training platforms during off-seasons.
  • We ’d also set up a real-time Data Studio report which would help us track the performance of ads and content.

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