SOCIAL MEDIA MARKETING, ADVERTISING, VIDEO PRODUCTION, AND AMAZON REVIEW STRATEGIES FOR AN AYURVEDIC PERSONAL CARE BRAND
The strategy for the mass-market Ayurvedic personal care brand is centred around Facebook and Youtube marketing, advertising (paid marketing) to boost sales.
On the social media marketing front, We ’d follow a strategy that is mainly Facebook centric as that’ s where we can reach a wider audience. We ’d use our content calendar to post language-agnostic video content and links to our sales channels.
Ideas for content would include things like a head-to-head comparison with other market products, a detailing of the harm caused by synthetic products, and price-drop/offer style posts.
We ’d also create YouTube videos in local languages (influencer/VO/props costs actuals). These videos can be published on a consistent basis and ideas for content would include things like explainer videos of a product category, explainer videos, and endorsement style tutorials.
We ’d couple our content product strategy with an advertising strategy that would include social media ads, Amazon ads, and YouTube ads. On social media - we ’d create shopping style ads, and engagement style ads among a broader personal care target audience. On YouTube, we ’d primarily look at instream and discovery ads to increase the click through to the website and conversions.
On Amazon (Where we expect max sales) we ’d focus on product listing style search ads, which would directly land customers on optimized product pages. We ’d couple this with a review strategy to gradually build trust in the brand using software.
We ’d be measuring our marketing efforts across social, YouTube and ads by creating a live-tracking report in the form of a Data Studio report.
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