SOCIAL MEDIA MARKETING AND ADVERTISING, AND INFLUENCER MARKETING STRATEGIES FOR AN APPAREL COMPANY
The strategy for the Apparel company are social media marketing, social media advertising, google ads.
When it comes to the content creation/curation section we’d tie up with one model/influencer every month and have them down to a studio (with a makeup artist at actuals) and shoot content (in terms of photos and reels) using our product which we can then edit and share on Facebook and Instagram over the course of the month. The content and the shoot would follow a mood board and a theme based on the season. This way, we have consistent content which we can deploy on our social handles; and which would serve to boost the efficiency of the ads. We can also run regular contests and giveaways on our page to increase engagement.
When it comes to the social media advertising section, the objective is to both increase the engagement/reach of our content on Instagram; as well as drive traffic to our website in the form of shopping ads on Facebook among target users.
During season time (like Diwali) we’d tie up with an increased number of influencers to have a barter/micro<1>payment based enhanced content curation campaign; wherein they would make reels and share it on their timelines, tagging us.
We’d also set up a Data Studio report which would ensure that our web traffic, and digital marketing is tracked in real-time
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