SOCIAL MEDIA MARKETING AND ADVERTISING, AND INFLUENCER MARKETING STRATEGIES FOR AN ONLINE GIFTING BRAND
The strategy for the online gifting brand are social media marketing social media advertising influencer marketing.
When it comes to the social media marketing section (content creation) we’d be setting up a content calendar which would help us plan the kinds of posts that we would be creating on social media as well as the kinds of content we would be curating from influencers. Ideas for content would include posts about the fit, the fabric and the affordability of the clothing.
We’d also co-ordinate with influencers to have them create content around our content plan and re-share the same on our own timelines. This will help spread word of mouth marketing. We’d select the influencers, negotiate with them, and execute the campaign in exchange for a handling fee.
We’d also be running social media ads (paid to Facebook in order to increase the traffic to the website among target users, as well as boost engagement on our social content.
We’d be setting up a Data Studio report which would be tracking influencers, digital ads and content on one dashboard.
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