Social Media Marketing and Advertising, and Influencer Marketing Strategy for an Online Gifting B...
SOCIAL MEDIA MARKETING AND ADVERTISING, AND INFLUENCER MARKETING STRATEGY FOR AN ONLINE GIFTING BRAND
The strategy for the online gifting brand are social media marketing, social media advertising, influencer marketing.
When it comes to the social media marketing side - the primary objective is to set up a regular posting schedule using a content calendar. The content calendar would include things like posts, stories, reels and GIFS. Ideas for content would include personal care routines, testimonials, and fashion trends.
When it comes to social media advertising the idea is to increase the engagement levels of the content in a pay-to-play social media environment. We will be targeting people in the vicinity of our locations interested in our treatments in the form of lead generation ads, and engagement ads.
When it comes to the influencer marketing side of things we’d curate a list of influencers every month and co-create campaigns with them. This would depend on the season, - like summer; and the content that the influencer creates will help us grow our Instagram follower count in the most efficient way possible.
We’d also set up one centralized dashboard which would help us to manage the insights from our marketing and advertising efforts in real-time.
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VGP Victory House, அண்ணா சாலை, Mount Road, Anna Salai, Triplicane, Chennai, Tamil Nadu 600002.
Phone: 63850 84122