SOCIAL MEDIA MARKETING AND ADVERTISING, AND SEARCH ENGINE OPTIMIZATION STRATEGIES FOR A FACE WASH BRAND
The strategy for the face scrub/wash brand is to pilot the marketing effort across social media marketing, social media advertising, search engine optimization.
When it comes to social media marketing we would focus on creating a content calendar and get a medium level of content out on the pages in terms of posts and stories; in order to serve as a basis for the brand ads. Content ideas would include the fact that this is tailored for Indian Skin, has ESG in mind and is competitively priced.
When it comes to the social media ads (paid marketing) we will essentially create ads that will increase the engagement for our content among our target audience of women interested in skincare products. We can geo-fence the ads to different markets in India so that we get a sense of demand.
When it comes to the SEO - the objective is to give our website a firm base in sustainable organic traffic by optimizing (initially) for brand centric keywords with low competition; and then moving on to more highly competitive keywords. We’d optimize content on the website and suggest technical changes; while building backlinks to ensure long term organic ranking.
We’d also set up a Data Studio report which would combine insights from SEO, SMA and Content all in one real-time dashboard.
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