The strategy for the healthcare marketplace involves content creation on social media and targeted social media advertising to complement the content.
When it comes to the social media marketing section, we ’d set up a content calendar which would comprise the posts to be made during the month.
Ideas would include things like a highlight of our services, the doctors on the platform and the process of engaging with us described through testimonials.
We ’d also run targeted ads to reach people who have engaged with brands like Practo on social media, and people looking for healthcare services in geographies where we have a high amount of provider penetration.
We ’d set up a Data Studio report which would be able to track the performance of our ads and content in real-time across social media.
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