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Social Media Marketing and Advertising for a Reputed College in India

SOCIAL MEDIA MARKETING AND ADVERTISING FOR A REPUTED COLLEGE IN INDIA.


Our strategy for the education brand involves two phases - the first is social media marketing (and advertising) and the second is Google Adwords


Under the social media marketing side of things - we will set up a content calendar that will determine the kinds of posts that will go out on Facebook, Instagram (with cross-posting to Twitter) in the month One set of posts will focus on general aspects of the college such as the Centres of Excellence, the "practical" aspect of learning, and the academic excellence achieved by the students. The other set of posts will focus on the news and information that is trending in the academic sector. The content will involve posts, GIFS, reels, video clips, designs, descriptions, and optimized hashtags.

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VGP Victory House, அண்ணா சாலை, Mount Road, Anna Salai, Triplicane, Chennai, Tamil Nadu 600002.

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  1. We will also be running ads (paid to Facebook) to target Muslim Minority centric parents of eligible students in our target Geo of Tamil Nadu, Andhra Pradesh, Nepal, and Bangladesh. The ads will be divided into website traffic, post engagement, lead generation, and re-targeting ads to increase followers.


We will be setting up Data Studio reports to track insights. We will also run Google Adwords in the second phase to increase the traffic to the website. This will include optimizations and changes to the website, landing pages, and optimizing the meta of the ad itself, along with the bidding strategy against competition.

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