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Social Media Marketing And Advertising Strategies For A Fashion Brand
The strategy for the fashion brand (in the first quarter) would be to focus on influencer-based social media marketing and social media advertising.
We ’d set up a content calendar based on references, and identify a suitable model/influencer to serve as the base for the content.
We ’d have the products brought to the studio, and arrange makeup artists, props and models (at actuals) to create photos, reels, and GIFs. Ideas for content would include product showcases, look showcases and trend showcases.
We’d also set up a baseline social media advertising campaign (paid to Facebook) which would help increase engagement among target zip codes, age groups, gender and interest brackets.
Based on the results, we can scale into SEO, SEM (Mindful of larger competition) and YouTube ads. We can also track progress using Google Data Studio.