SOCIAL MEDIA MARKETING AND ADVERTISING STRATEGIES FOR A FERTILITY CLINIC IN CHENNAI
The strategy for the fertility clinic in Chennai is divided into two - organic marketing (page management, SEO and response management) and inorganic marketing (handling of ads in exchange for handling fee).
When it comes to the organic section, we would recommend a unified marketing plan across Facebook, Instagram and YouTube. We will set up a content calendar which will dictate the kinds of posts, videos, reels and GIFS that will go on each channel. We can post our videos as Reels/IGTV content to Instagram and Facebook, as well as YouTube video uploads. We will also take care of response management on the page.
The content calendar will include posts five days a week; and will focus on theme like Testimonial clips, Doctor Bytes, and Treatment highlights/tips. This will entice prospective patients to contact us and enhance the brand image of the clinic.
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VGP Victory House, அண்ணா சாலை, Mount Road, Anna Salai, Triplicane, Chennai, Tamil Nadu 600002.
We will also be setting up an SEO strategy by publishing content on our website regularly for keywords like "Best fertility clinic in Chennai" and building backlinks from other websites to the content. We will also perform on-page optimization for the keywords - in terms of correcting the meta descriptions. Over a period of eight months, the website will rank on the first page of Google organic search.
When it comes to the inorganic side of things, we will be running ads on Facebook and YouTube (paid to Facebook and Google) in order to achieve the dual objective of increasing followers (brand) and generating leads. We can target customers based on the fact that they've updated on their social media that they just got married. We can also target by age, gender, location.
During certain quarters, in order to increase the number of followers to our social accounts, we can partner with influencers (people who give fertility advaice on Facebook, YouTube and Instagram) and have them integrate some of our content on their channels.We charge nan influencer handling fee for the same.
We will also set up a Data Studio report which will serve as one unified dashboard for all our marketing activities.