SOCIAL MEDIA MARKETING AND ADVERTISING STRATEGIES FOR A TEXTILE BRAND

Social Media Advertising for an Online Fashion Company
  • The strategy for the textile brand is to build a strong social media presence using Instagram and Facebook marketing. This would be a combination of ads and organic content.
  • We ’d create a content calendar that would govern the kinds of posts that would go out on Instagram and Facebook. This could be posts, gifs, videos, and photos posted on a grid layout.
  • We’d have our team visit the store monthly to take styled shots (props and gear transport at actuals). Ideas for content would include fashion trends breakdowns, clothing challenges and flash deals.
  • We ’d also run ads that would target the customers within a 4 km radius of the store interested in our product lines. These ads would be centered around driving engagement to the content and walk-ins to the store.
  • We ’d be measuring the post and ad performance through the Google Data Studio report in real-time

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