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Social Media Marketing And Advertising Strategies For A Tile Manufacturing Company

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Social Media Marketing And Advertising Strategies For A Tile Manufacturing Company

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  1. The strategy for the tiles manufacturer is divided into two parts - social media marketing (content creation) and social media advertising (paid marketing).

  2. When it comes to social media marketing we’d set up a content calendar that would dictate the kinds of posts that would go out on Facebook. These would include things like FYI type posts on the types of tiles, our manufacturing process, the benefits of cool roof tiles, and so on.

  3. We’d also be running ads (paid to Facebook to achieve the dual objective of increasing engagement by boosting content as well as by directing people over to the website so that they can make inquiries.

  4. In terms of target customers we’d focus on residents of Chennai and Tamil Nadu who are in the process of home construction or home renovation, or those that are interested in tiles to improve their home conditions during the summer (work from home in comfort).

  5. We’d also set up a Data Studio report which would show us how the organic and inorganic content is doing in one centralized dashboard.

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