SOCIAL MEDIA MARKETING AND ADVERTISING STRATEGIES FOR AN EVENT MARKETING COMPANY

Result-driven advertising campaign
  • The strategy for the event marketing company involves the handling of social media accounts (Social media marketing) and moderated social media advertising.
  • When it comes to the SMM part of things, we ’d set up a content calendar which would be a mix of generated content and curated content. The general content would serve when there are no events to display.
  • We ’d also set up a Pinterest catalogue to display our various events by category and board. Ideas for content would include unique events, testimonials and advantages of an end-to-end solution provider.
  • We ’d also run moderated ads targeting different customer buckets in order to promote our corporate and personal events section
  • We ’d set up a Data Studio report to track the performance of the ads in real-time.

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