SOCIAL MEDIA MARKETING AND ADVERTISING STRATEGIES FOR THE PERSONAL ACCOUNT OF AN INFLUENCER
- The plan of action for managing the account of the influencer (personal account management) is divided up into content creation (based on inputs provided), ad handling to grow influencers; and (potentially) handling inbound enquiries for Sponsored content/collabs.
- We ’d set up a content plan based on the influencer’s area of focus. This would include the types of content – posts, reels, and animations that would go out. The inputs for the same would be securely transferred by the influencer.
- We’d also handle the ads used to grow the influencer’s following. This can be spent on the person’s card, and handled in exchange for fees.
- Once we have a broad base of general personal-vlog style content, we can refine and focus based on what is working out the best.
- We can use Google Data Studio to track the performance of the ads and growth in influence in real-time.
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