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Social Media Marketing and Influencer Marketing Strategies for an Online Handicrafts Brand

SOCIAL MEDIA MARKETING AND INFLUENCER MARKETING STRATEGIES FOR AN ONLINE CLOTHING STORE

  1. The strategy for the online handicrafts brand are Social Media Marketing, Social Media Advertising, Influencer Marketing

  2. When it comes to the social media marketing side of things we’d set up a content calendar which would see us both create and curate content on social media. By creation - we’d refer to the posts, gifs and reels that we’d be sharing on our pages. These could be “story” based and include things like a handwritten note from our founder, the story of the artisans we work with and the history of the handicraft items

  3. With regard to the social media advertising (paid marketing) we’d divide it up into two wherein we’d spend a part of the budget on getting clicks to the website; and a part of the budget on increasing engagement with our content. We can target audiences based on website visitors, followers of brands like Fab India; and affluent buyers based on smartphone usage

  4. When it comes to the content curation section we can partner with influencers to have them co<1>create reels about our products. We can send the products over to the influencers and use it to barter the price down from their rack rates.

  5. We can set up a Data Studio report to track our marketing activities including influencer marketing through affiliate code.

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