SOCIAL MEDIA MARKETING AND INFLUENCER MARKETING STRATEGY FOR A CLOTHING BRAND IN TIRUPUR
- The strategy for the fashion clothing brand based in Tirupur is designed to promote their offline store walk-ins as well as their online sales through Instamojo. The main pillars of the strategy are social media marketing, social media advertising and influencer marketing.
- When it comes to social media marketing we will create a content plan which will dictate the kinds of posts that will go out on Facebook, Instagram and Google Business Profile. Ideas for content can include things like the look of the season, clothes similar to the ones worn by celebs, and discounts that we can run to promote online sales.
- When it comes to social media ads (paid to Facebook we will run ads that will boost engagement on the page, as well as drive visitors to the Instamojo account thereby driving sales.
- With regard to influencer marketing we can select micro influencers located in South India who can post about our products while tagging the brand in exchange for products/micro payments.
- We will also be setting up a Data Studio report to act as a dashboard of our overall marketing activity.
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