SOCIAL MEDIA MARKETING AND SEO SERVICES FOR A B2B PURCHASING PLATFORM
There are two elements to the strategy - that will encompass Facebook, Linkedin, Twitter and Content Writing (plus SEO); in order to promote both the products of order/procurement management and online B2B selling.
When it comes to the social media side of things - we will divide the posts across a content calendar (which will have tweaks for Linkedin - with a higher focus on infographic style content, and tweaks for Twitter - with increased @mentions and #hahstags to connect with industry-trends). The content calendar will dictate the kinds of Posts, stories, GIFS, infographics and video clips that will go out on the social media pages.
The content calendar will also be extended to the content writing that will take place on the blog section of the website. These articles will be written and uploaded while keeping in mind SEO search intent (for example "What are the factors to be kept in Mind while choosing a procurement system"). They wil be published with the appropriate meta on the website, and cross-shared into Linkedin.
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VGP Victory House, அண்ணா சாலை, Mount Road, Anna Salai, Triplicane, Chennai, Tamil Nadu 600002.
Will also build backlinks for the created content from relevant blogs and forms - and once these pages are indexed, they will result in our website ranking on the first page of Google organic search.
We will also be running social media ads (paid to Facebook and Linkedin) in order to achieve the two fold objective of increasing our brand recall online (potential customers will look to our social profiles for proof of work) and generating leads. On Facebook we can focus the target more on Small Business Owners; and on Linkedin we can target procurement managers based on industry, location, designation and years of experience.
We will draw out certain focus industries and certain focus geographies across India - and tune our content as well as our ads (across social emdia and website) in order to best serve those industries.
We will set up detailed Data Studio reports which will track the performance of the ad and posts in real-time.