Social Media Marketing and Social Media Advertising Strategy for a Women’s Health and Wellness St...
SOCIAL MEDIA MARKETING AND SOCIAL MEDIA ADVERTISING STRATEGY FOR A WOMEN’S HEALTH AND WELLNESS STARTUP PORTAL
The strategy for the womens health and wellness startup portal to build a brand through social media marketing, and (over time) add in modules of SEO, SEM and increased advertising budget.
When it comes to the social media side of things we’d set up a content calendar which would govern the kinds of posts that would go out on Facebook and Instagram. We’d create posts, reels and stories around subjects like the stigma behind women's health in India, the calibre of the doctors on the platform and the free resources section that are available.
When it comes to social media advertising (paid to Facebook) we’d run ads geared towards increasing the engagement on the content among targeted women users who have previously browsed health related content (PCOD and the like).
Over time, we’d add in things like SEO (backlinking), and SEM to tackle searches on Google; and we’d add in influencer collabs to increase the follower count on Instagram.
We’d also be able to set up a Data Studio report to track the performance of the brand in real-time when it comes to our organic content and engagement rates.
GET A FREE QUOTE
Fill the Form
VGP Victory House, அண்ணா சாலை, Mount Road, Anna Salai, Triplicane, Chennai, Tamil Nadu 600002.