SOCIAL MEDIA MARKETING AND YOUTUBE ADS SERVICES FOR A VEDIC HEALTH BRAND
The strategy for the Vedic Health products and services brand is divided into two parts - social media marketing, and video marketing.
When it comes to the social media marketing side of things, we have the organic and the inorganic section. Under the organic section, we will be designing a content calendar which will dictate the kinds of posts that will go out on the brand's Facebook, Instagram and Google My Business Page.
Ideas for content can include a focus on excessive coffee drinking during the work from home economy/the solution we offer, continuous laptop monitoring/the solution we offer, and high levels of stress due to round the clock study/the solutions we offer. We will be creating posts, banners, GIFS, stories and reels to illustrate the various points on the content calendar. We will also take care of response management on the page. A portion of our content will be in Hindi, in order to appeal to audience segments in the north.
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We will also be running ads which will target specific locations, genders, age groups and interest categories in order to increase the number of visitors to the website and thereby achieve a conversion percentage of 5 percent. These ads will be paid to Facebook and handled by us in exchange for a handling fee.
When it comes to YouTube, we will be publishing 2 videos of the product every month. The videos can be of an info-mercial variety and we can get voice overs done (at actuals) in Hindi and English in order to make the videos more appealing. We will also be running ads on YouTube (paid to Google) in order to target viewers of specific interest categories (for example health and self-imrpovement) in certain locations of the country. These ads appear before or during videos, and on YouTube search; and will result in an increase in the brand visibility of the content. We will also set up a Data Studio report which will track the performance in real-time. As we progress with our ads, we will also create content to promote the services section of our business; and also get into blog writing for the same.
