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Social Media Marketing, SEM, and SEO Strategy for a Transport Company

SOCIAL MEDIA MARKETING, SEM, AND SEO STRATEGY FOR A TRANSPORT COMPANY

  1. The idea is to plan for a year, with quarterly reviews in order to streamline the budget.

  2. The activity would be divided into external and agency costs. Agency costs would be paid to the agency for services like content creation, handling ads and strategy. The external costs would be those paid to Google (primarily) for ads

  3. When it comes to the Linkedin side of things - the idea is to convey the impression of an active company by keeping the page updated regularly. These posters (caption and description) can be also shared via WhatsApp in order to leverage existing contacts. Ideas for content would include things like the legacy of the company, the pedigree of the clients and the different services plied.

  4. When it comes to SEO - we’d create content which would be updated on the Wordpress website for keywords like “Transport raw materials from Mumbai to Chennai”. We’d also build backlinks to those keywords so that overtime the ranking comes organically to the first page.

  5. When it comes to SEM (paid to Google) in order to generate leads for when SEO is still taking effect, we’d run ads on Google for the same keywords. These ads would land on pages set up on the Wordpress platform in order to generate leads by calls, messages or Whatsapp. We’d also set up a Data Studio report to track performance in real-time

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VGP Victory House, அண்ணா சாலை, Mount Road, Anna Salai, Triplicane, Chennai, Tamil Nadu 600002.

Phone: 6385084122

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