SOCIAL MEDIA MARKETING STRATEGY FOR BOUTIQUE CLOTHING BRAND IN INDIA
The strategy for the Boutique clothing brand is to increase online sales through social media marketing, influencer marketing and social media advertising; with a view to bringing the business to an acquisition/investment stage in the span of one year.
When it comes to social media marketing - we create a content plan that will determine the kinds of posts that will go out on Facebook and Instagram. This will include posts, stories, GIFS and reels Content ideas would include posts on the quality/price ratio, the sustainability aspect of the brand and the fit. We will also handle response management on the page.
When it comes to social media advertising (paid to Facebook) we will run ads on Facebook and Instagram in order to reach different demographic segments in a phased manner around the country, with the dual objective of increasing brand awareness and visitors to the Shopify website for sales.
When it comes to influencer marketing, every month we will select an influencer in one of our major markets and have them create a reel of our products. This will help spread word-of-mouth branding.
We will also set up a Data Studio report which will track progress in real-time.
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VGP Victory House, அண்ணா சாலை, Mount Road, Anna Salai, Triplicane, Chennai, Tamil Nadu 600002.
Phone: 6385084122